And you, have you found your “why” ?If you haven’t found it yet, before you read further, buy Simon Sinek’s book “Start with why”, or watch one of his wonderful speeches on Ted Talks.I tried to sum up his vision here but, why do it ?When he manages to do it so well.I must have seen […]
Marketing language can often involve the use of grandiose terminology. “In every situation”, “always”, and “ready for anything” are just three common examples used in advertisements. Then there are those really talented individuals whose rounded and high-sounding phrases leave you dumbfounded, and in front of a futuristic billboard followed by absolutely nothing of what was promised. This
WHAT DO I MEAN WHEN I SAY ‘ANY SITUATION’? Read More »
Remember when we used to attend Trade Fairs?For me it was a bit like this: I would arrive at the airport early in the morning with my colleagues, and we’d rent a car, all of us wearing comfortable shoes and old shirts, because we’d be setting up the stand.It was like a miniature city was
Exhibitions in Europe Read More »
“Are you the secretary?””But… are you nervous because you have your period?””Do you want me to park your car?””Madam or Miss?””With such a short skirt… she was looking for it”The change starts with us in the first place, do not accept, act.Make the difference, for you, for us and for the women to come.Not only
Covid has changed us, we will get out of this, but we will get out of this profoundly changed. I have repeated many times over the past year that this virus has brought out the best and the worst in people.So how can we not share Nassim Nicholas Taleb’s words in one of his wonderful
Way back in 2019, when pandemics were merely the nightmares of Hollywood films, we were still holding fairs and events…Rescue Camp 2019 – one of the most exciting events that the Ferno Italia Marketing team has ever had the honour to stage.A big thank you to all our colleagues around the world who attended! Stay
Why to choose the XT Extrication Device.With the revolutionary XT line, the extrication protocol can be completed quickly and in safety, even in extremely complex situations, including human lift interventions and confined spaces or water rescues.One device, different uses.
XT Extrication Device Read More »
