I'm Alice Carletti

My passions are marketing, writing and photography. I’m the sales and marketing manager at Ferno in Italy, a company that produces medical aids for emergency response sold all over the world. I really love my job!

In recent years I’ve found it increasingly difficult to find online resources and reference figures to help me study and better understand the dynamics of this sector.

It’s a real shame that there would be so little web content for such a large and important market, don’t you think?

What I’d like to do here is post what I do and what I think, since I strongly believe in the power of sharing.
Why the “Yellow Jacket”?
This blog was born after a series of unfortunate events, those that happen in life and that I like to call ‘stumbles’.
You stumble and then you get back up, more aware and more motivated to work and improve yourself, because behind every bad break there’s an opportunity, you just have to know how to seize it!
Alice Carletti

Sales and Marketing Manager at Ferno Italia

“ People don’t buy what you do, they buy why you do it. And what you do simply proves what you believe.”
– Simon Sinek

Meet The Experts


Ferno is a company that deals with the production and distribution of rescue equipment. Its team is highly specialized in first aid and collaborates with professionals from all over the world.