We always have the age-old problem of replacing the bottle of the water dispenser in the office. As soon as it is empty one of us needs to make an effort by carrying a new water bottle to replace the old one. One particular morning it was the turn of a fairly fit colleague… I’d […]
One advantage and three defects of marketing Read More »
Once again, I’d like to thank Confindustria Emilia Area Centro, the group Giovani Imprenditori Confindustria and also the great Cristina Setti who is always on the ball!As I recently wrote, Covid hasn’t stopped the celebrations for Ferno’s 25-year anniversary but it has just postponed them.Confindustria has dedicated this article to us in June’s edition of
June’s edition of Fare magazine Read More »
We’re in central Italy.The Prevent team was called to perform an inspection with NDT (NON-DESTRUCTIVE TESTING) at a dam.The reservoir that is over 60 years old needed maintenance, and technicians had to check the “health” of the sluices and the consistency of the measurements of the old floor plans in the archive.It was anything but a simple operation. They
What’s going on in this picture? Read More »
And you, have you found your “why” ?If you haven’t found it yet, before you read further, buy Simon Sinek’s book “Start with why”, or watch one of his wonderful speeches on Ted Talks.I tried to sum up his vision here but, why do it ?When he manages to do it so well.I must have seen
Marketing language can often involve the use of grandiose terminology. “In every situation”, “always”, and “ready for anything” are just three common examples used in advertisements. Then there are those really talented individuals whose rounded and high-sounding phrases leave you dumbfounded, and in front of a futuristic billboard followed by absolutely nothing of what was promised. This
WHAT DO I MEAN WHEN I SAY ‘ANY SITUATION’? Read More »
Macs are indestructible.Macs are reliable.Macs don’t crash.I have a Mac.Yesterday while I was working on a presentation it turned itself off.Not a single word, nor a “see you around”. Total silence. A black screen. It just stopped working.Claudio Farina, our fabulous I.T. guy, “the printer whisperer“, attempted an I.T CPRBut then with a sad, dejected
If you delete something good… Read More »
